Below is a list of things that I see in top gurus, I am subscribed to over 170 channels and I watch the best of the best so I know what it takes and what qualities I look for in a current or future beauty guru.
Confidence
Before you even read the rest of this list to get started if you are not confident in yourself you cannot be successful. It takes a confident person to get on YouTube and expose themselves for what they are for all to see. You have to have a strong backbone to accept judgments and rejection from people and react to it in a way that will not bring you down. So confidence is key to be strong, consistent, to put yourself out there on a regular basis and effect others in a positive way.
Click here to watch my video on building your confidence!
Watch the Videos
One way to get started is to watch as many beauty videos from top beauty gurus (click here for the list ). You can learn so much by just watching and learning how videos are done by the best, ideas you can use, how product reviews are done, applying makeup, what are the gurus talking about and more.
Knowing Your Subject
If you're going to call yourself a beauty guru or eventually become one you need to know about beauty. Before you get on YouTube watch some of the top beauty gurus and learn how to apply makeup and practice different looks. This way, when people see you they feel they can learn from you.
Creating Quality Content
To create good content you need to know what your talking about and to make sure others want to hear what you're talking about. As a beauty or fashion channel you are there to teach, give tips and techniques and show creativity so make sure your viewers come away with something.
Write down what products you're going to use in the video, be prepared to show them and explain what they are and where the viewer can get them. Figure out if its best for you to talk while doing your video, fast forwarding or doing a voice over.
Who Is Your Audience?
If you're a teen, a young adult or more mature person doing videos then you need to set up your videos to appeal to those age groups. So look at beauty gurus in your age group who have alot of subscribers and watch a few of their videos to get the idea of how to engage your type of audience.
Quality Videos
If you are doing a beauty, fashion, DIY or anything that requires you to demonstrate and show products then you need to have good lighting and a camera that can auto-focus, show clear, true color videos. If you're going to do a makeup tutorial and you look fuzzy and dark then viewers will be annoyed and may not subscribe or leave you bad comments. So definitely do some homework and find some quality cameras from $300 and up for a decent camera and make quality videos.
Background
This may not seem so important, but it is. Having a nice background that shows well on camera but doesn't distract your viewers from paying attention to what you're doing is key. Have a white, or neutral color background, add a lit candle or two or some white lights, add a plant or flowers to create an environment your viewers will enjoy.
Personality
If you want to stand out and keep viewers engaged enough to subscribe and keep coming back then you have to have a little personality. Let your real self shine through, have fun, smile, speak with authority and good tone but politely. By having personality people will get hooked on you instantly and will want to see more of you.
Entertaining
Being boring on YouTube is unacceptable even while doing beauty videos. You can definitely make your videos more engaging by adding a nice intro to your videos, music when appropriate, subtitles, bright colorful backgrounds, etc.
How To Apply Makeup
Now you don't have to be a licensed makeup artist to be a beauty guru, but you should have an idea about what you're doing. Simply watch videos from top beauty gurus and start practicing how to at least apply makeup correctly so you can show others through your channel. Remember if you want to have a beauty channel you have to pass on tips, and techniques for doing makeup and skincare.
Doing A Proper Review of Products
A big part of being a beauty guru is reviewing products. Again, go on YouTube and watch a few reviews and see how its done and what viewers are used to. First of all, make sure the products your reviewing is what people want to know about, have the product available to show, do your research, test it, tell what you liked and didn't like, how long it really lasts, how it made your skin feel, etc.
Bringing New Products To The Table
As a beauty guru you have to be willing to go out and buy new products on a regular basis to review and try for new looks. Keep up with the hottest brands and trends to keep your viewers up to date with the latest makeup and fashions.
Taking care of your subscribers
As you put up more quality videos worth watching your subscriber base will eventually grow. It is critical that you take the time to read your comments on YouTube and other social media you put out there and reply to most of them and acknowledge them. Remember its your subscribers that will make you successful so make sure you pay attention and give them what they want to see or answer any questions. Good luck!
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